My Story

Hi
I’m Patience

Hi, I’m Patience - Inventor, entrepreneur, foodie, project change manager…and yes, fan of C & K dramas. I’m also the founder of Chibu® London, which exists because of a red velvet cake, a birthday, and one very stressful public transport ride.

Let me set the scene properly.

It’s my birthday, 2015. I had treated myself to a gorgeous 10-inch red velvet cake from a local baker. I planned to take it to the office and share it with my team. The kind of thoughtful, feel-good moment you imagine going smoothly.

But reality? Very different.

I didn’t have a car, so public transport was the only option. I boxed the cake carefully and headed out, optimistic, maybe a little too optimistic, about how this would go. From the moment I stepped out the door, I realized I was in for a challenge.

First, the balancing act: one hand on the cake box, the other navigating my bag, coat, phone, and the general chaos of a weekday commute.

Then came the ticket barriers. You know the ones, stiff, rushed, unforgiving. I had to awkwardly wedge the box between my arm and my hip to swipe my card, hoping I didn’t tilt it or drop it. My heart was racing and I hadn’t even reached the platform yet.

Once I got on the train, it got worse. There was nowhere to set the box down safely, so I stood, clutching it for dear life every time the carriage jerked or swayed. Every bump in the track felt like a threat. Every sudden stop? A mini heart attack.

By the time I reached the escalator, I was sweating. Not because the cake was heavy, but because I was holding my breath the entire journey. One wrong step, one careless passenger, and the cake could have been ruined.

I eventually made it to work in one piece, me and the cake, both a little traumatised.

And it was right there, stepping out of the train on the escalators, watching people rushing past me and everything I had just endured, that the idea hit me: “There has to be a better way.”

Something strong. Something stylish. Something reusable.

A carrier that actually made transport easier, not more stressful.

A way to walk into a room feeling calm and confident, not like you just survived a war zone.

That’s when Chibu was born.

About Me

• Chef in the making, I’m the first of seven siblings, and a proud recipe tester for the family.

• Traveller by heart, I've explored Florence, Paris, New York, Dubai, and more—gathering inspiration and snippets of culture along the way.

• Fashion lover, you’re just as likely to find me in a fabric store as I am in a kitchen (or binge-watching K-dramas with a slice of cake).

All these bits of my life, baking, style, cultural curiosity, went into shaping Chíbu: a well-built cake carrier that brings elegance to your delivery day, whether you’re a wedding cake transport professional or the hero of the local bake sale.

Why Chíbu Felt Necessary

Every feature of Chibu reflects the challenges I faced:

• Flat-packs for storage, because your kitchen shouldn’t grow clutter just for the sake of safe deliveries.

• Reinforced straps and food-safe, wipeable canvas, because tiered cakes need real structure and ease of care.

• Professional style, so you're not just delivering a cake, you’re making a moment.

Since that original birth-on-the-Tube, Chíbu has become a staple for bakers, pastry artists, and food lovers who value function and presentation, a true premium pastry carrier.